Shopping for animal welfare: WSPA USA offers a helping hand

Interpretting the animal welfare information on food packaging can be a challenge

Interpretting the animal welfare information on food packaging can be a challenge

Most food in major US supermarkets comes from animals raised in factory-style farms. To help consumers find and make more humane food choices at the supermarket, WSPA USA has released a survey ranking 23 US grocery store chains by the availability of humanely labelled food on their shelves.

Choosing cruelty free food and other products is a powerful tool to advocate for better animal welfare. Considering a few simple rules when shopping can help you choose wisely for welfare, wherever you live >>

Advocating in the aisles: WSPA’s survey

“Many people prefer to buy food that comes from humanely raised animals and are willing to pay more for it,” said Dena Jones, Program Manager for WSPA USA. “[But] even when consumers find humanely labelled products, interpreting what the labels mean in terms of how the animals are treated is a challenge.” 

In response, WSPA USA staff and volunteers surveyed almost 200 individual stores in 34 states, recording the availability of humanely labelled products in four categories – dairy, eggs, unprocessed meat and poultry, and processed meat and poultry – and rated stores according to the quantity and quality of the food selection.

“The food buying choices each of us makes every day have a profound impact on the lives of animals,” Jones added. “We hope this survey and website will help consumers find the products they want and provide the facts they need to make more informed and humane decisions when they shop for groceries.”
For more information and to read the US survey, visit

Good welfare: better for animals, better for you

Sheep on a free range farm

Sheep on a free range farm


Compassion makes sense: choosing food produced to high welfare standards is also good for you and better for the environment.

Read more about the human health and environmental benefits of kinder farming >>

More on WSPA’s campaign to end factory farming and the available alternatives >>

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