Help create a fur-free future!

This fox, in a Norwegian fur farm, will never run, play, hunt or experience the feel of grass

This fox, in a Norwegian fur farm, will never run, play, hunt or experience the feel of grass

With fur back in fashion, it’s ever more important that we celebrate successes for the anti-fur movement and remind ourselves and our friends why this acute cruelty will never be acceptable.

85 per cent of animals used in this £10 billion-a-year industry are raised on fur farms. Crammed in tiny barren cages, they stand on metal bars, stressed and fearful throughout their short lives.

These conditions are common for all fur farms, including those that claim to produce ‘ethical’ or ‘green’ fur and those in countries with otherwise good reputations for animal welfare.

Farms ensure profits by keeping costs low. This even dictates slaughter: extremely cruel methods that protect pelts are used regardless of the suffering caused, including electrocution, drowning and gassing.

But there are many things that caring individuals can and are doing to protect fur-bearing animals – rabbits, foxes, chinchillas, cats, dogs and many others. Read how you can join in below.

Fighting fur in 2009

WSPA, a member of the Fur Free Alliance, is celebrating this year’s key successes.

  • EU bans sale of seal products: WSPA supporters and member societies helped campaign for the ban. Coming into force in 2010, it is a clear criticism of notoriously cruel commercial seal hunts. The EU ban on the import of cat and dog fur came into force on 1 January 2009.

  • Denmark bans fox farming: A huge step forward for the world’s largest producer of mink fur. 

  • Israel considers world’s first bill “prohibiting the industry of fur”: Knesset member Nitzan Horowitz’s proposed bill would prohibit all import, sale and production of fur; he describes his motivation as "not to lend a hand to this cruelty.”

  • Dutch parliament bans mink fur production: Due before the Senate in 2010, this bill effectively bans all fur farming (the Netherlands banned fox and chinchilla farming in the 1990s). This breakthrough follows campaigning by WSPA member society Bont voor Dieren (Fur for Animals).

  • Ireland announces three-year phase out of fur farming.

These amazing achievements prove that governments do listen to evidence-backed welfare arguments.

But the industry is resilient: after a lull in popularity, fur is back on the catwalks and endorsed by celebrities.

Creating a fur free world: start with your own

WSPA sponsors the annual Design Against Fur competition: the moving 2009 People’s Choice winner is entitled ‘Mummy’s Smell’

WSPA sponsors the annual Design Against Fur competition: the moving 2009 People’s Choice winner is entitled ‘Mummy’s Smell’

© Wu Cuicui & Wu Cui & Wang Danyi/FFA

Only a combination of animal-friendly legislation and loss of consumer demand will kill off the fur industry and all its cruelties.

You can help make fur history:

In less than two minutes …

  • Forward this story or WSPA’s fur-free consumer page to inform your friends and family 

  • Lobby the fashion industry! Sign the Humane Society of the United States’ pledge to go fur free 

  • Check clothes have no fur content before buying – production methods for fur trim are as cruel as for a whole coat

In less than five minutes …

  • Ask your MEP to ban fur production and imports

  • Contact your favourite stores about becoming Fur Free Retailers: this template letter might help you (Word, 27KB) >>

  • Learn more at the Fur Free Alliance website: the world’s biggest anti-fur coalition provides a wealth of information about fur, fur-bearing animals and being a fur-free consumer

Forever ...

  • Avoid wearing any fur. Labelling can mislead: cat and dog fur from China is often labelled as ‘faux’ or ‘vintage’ to sell in the West. Tips on avoiding real fur >>

Fundamentally all fur sends the same message: that severe animal cruelty is acceptable in the name of fashion.

Find out more about animal friendly living >>

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