Not in my Cuppa wins PR industry ‘Oscar’

Would you drink factory milk from battery cows? Not in my Cuppa!

The World Society for the Protection of Animals’ (WSPA UK) dairy campaign Not in my Cuppa has won a prestigious industry award, facing down stiff competition from fellow shortlisted organisations such as Facebook, Macmillan Cancer Support and Age UK.

The Chartered Institute of Public Relations (CIPR) 2011 Excellence Awards, held in London last night, recognise and reward best practice in public relations throughout the UK, acknowledging personal and team achievement at the highest professional level. The awards, now in their 26th year, attracted around 700 entries across 27 categories.

Feedback from the judges

The campaign, which aims to prevent the spread of mega dairies in Britain, was voted as a unanimous winner in the Public Affairs category by the judging panel who said:

WSPA's 'Not in my Cuppa' campaign displayed creativity, and went beyond the standard public affairs approaches under a single engaging concept. The campaign demonstrated effective use of external agency support and resulted in the withdrawal of the proposal for the UK's first battery farm for cows. This campaign has repositioned WSPA from a purely fundraising organisation to one recognized for advocacy. It would not be an overstatement to say that their work has changed the future of British farming and established WSPA's reputation as a force for the future.

Through the Not in my Cuppa campaign, WSPA UK has seen some great successes over the past 18 months, as well as tremendous support from MPs of all parties.

It doesn’t stop here

WSPA UK's Not in my Cuppa wins Public Affairs CIPR Excellence Award

WSPA UK's Not in my Cuppa wins Public Affairs CIPR Excellence Award

© WSPA

Suzi Morris, WSPA UK Director explained: “Winning a CIPR Excellence Award is incredibly exciting for the World Society for the Protection of Animals, not least because Not in my Cuppa is our first UK campaign. We are hugely proud of our work to stop the spread of mega dairies in Britain, having united charities and MPs to speak out against the threat of US-style dairy farming. We successfully worked with these groups to overturn two applications for mega dairies – most notably the Nocton Dairies’ 3,770 cow proposal, which would have been the largest in Britain and could have put up to 100 dairy farms out of business.”

Suzi added: “Thank you to all of our supporters who have signed up to Not in my Cuppa and helped us spread the word. We won’t stop until we know that factory milk from battery cows will never be allowed in Britain.”

Catch up with the campaign so far…

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