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This case study shows how a Brazilian company’s commercial model of chicken and egg production is highly productive, provides potential for good animal welfare, is good for the environment and benefits farmers and consumers.
Strong social and environmental values have been at Korin’s heart since its founding in 1994. It employs 250 people at its Ipeuna hub in Sao Paulo State and prides itself on giving fair and secure contracts to more than a hundred local farmers. Korin produce is sold at more than 1,400 Brazilian outlets including Wal-Mart and Pao de Acucar.
Chicken care Korin rears high welfare indoor, free range and organic chickens and gives all of them more space than those reared in conventional production methods; organic and free range chickens are also able to go outside.
Eggs are produced in two cage-free systems: barn (indoor) and organic. Unlike hens in conventional systems, where each animal may only have an area smaller than a piece of writing paper in which to move around, all Korin barn hens can perch and nest in indoor aviaries while organic hens have outdoor runs with trees.
Local sources Most grain and soya for Korin chicken is grown by local farmers and processed locally thanks to the company’s investment in a dry storage facility for maize and its work with a local company to process the soya beans. Before these investments, grains were sourced from the open market involving expensive transportation costs.
Working practice Korin chicken farmers are given contracts paying them more per bird than they would get through conventional farming systems. Feed producers are given contracts at the start of the season allowing them to plan for the future and re-invest in improvements to lower the impact of environmental feed production.
Environmental protection A key feature of Korin’s poultry business is their concern about the impact of production on the environment. The company encourages farmers to reduce their use of chemical fertilisers and partially replace them with organic fertilisers. And manure from Korin laying hens and meat chickens is used as a fertiliser in crop production. This makes the company truly distinctive from conventional industrial farming which can pour vast amounts of manure into the fragile local environment.