Meet Atlanta’s best kept cattle

White Oak Pastures

Discover a farm where a kinder approach isn’t benefiting just the cattle. The surprising side-effects of this animal-friendly farming style include quality meat for health-conscious American consumers, stable livelihoods for a local workforce and a less polluted rural landscape.

White Oak Pastures is a ranch in Georgia, USA which rears cattle on pastureland.
The first principle of this family-run farm is respect for animals and the land. From this foundation an animal and environmentally–friendly and highly profitable business has grown – and continues to grow – with a number of additional benefits.

Natural lives. White Oak Pastures cattle graze and grow naturally in their herd, roaming rich pastures. They will never endure the industrial ‘feedlots’ where so many beef cows spend their lives packed together and fed an unnatural diet of fast-fattening grain.

Secure jobs. Run by the same family for five generations, White Oak Pastures employs a growing workforce of over 60 people. With no reliance on expensive cattle feed and a high ratio of workers to animals, both animal wellbeing and local livelihoods are in safe hands.

Healthy meat. Its ‘no hormones, no antibiotics’ policy means White Oak Pastures does not add to the worrying growth in antibiotic resistant bacteria and human immunity to medicines. Its aim is to provide customers with safe, healthy, organic beef. A hungry market for this award-winning produce is met by retailers across the Eastern US.

Caretakers of the land. The White Oak Pastures ethos is: “Take care of the land and the animals and they will take care of you”. The large farm range means manure is a fertiliser, not a pollutant, and grazing animals on grass instead of feeding them grain makes this a highly efficient system in its own right.

This well-run environmentally and economically successful business model proves that animal wellbeing has wide-ranging benefits for animals, people and the planet.


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