Stanley is just one of the billion sheep that are being farmed around the world each year for their meat, milk, cheese and wool.

Stanley and his flock are lucky; they get to live a good life on a farm. Their farmer moves them from field to field, ensuring they always have plenty of grass to eat.

If Stanley or one of the flock is sick, the vet is called to look after them. When it’s time to give birth to their lambs, the farmer puts the sheep in the barn to watch over them and make sure they’re safe.

Not all sheep are as lucky. Millions are not treated kindly – they may be neglected and left to fend for themselves in fields that have run out of grass.

When these sheep are about to be sold, they’re often crammed into livestock trucks or ships and forced to travel days or even weeks at a time.

During transportation, sheep will often die from being too hot and crowded.

Those that survive the journey may find themselves the victims of cruel and painful deaths in slaughterhouses.

Animal-friendly farms are good for sheep. But they bring some surprising benefits to people and the environment too…

Stanley’s farmer uses his sheep to conserve the land and protect the wild species that live there. Stanley’s eating habits, along with his manure, helps to create a good environment for wild plants to grow and for the animals that eat them.

And because most of the flock’s water and food comes from grazing land, the farmer doesn’t have to pay for food or food transport. They really are a great baagain!

Kinder farming really is clever. It can help protect animals, people and the environment.

Please help us convince your government to unlock the surprising benefits of better farming. Act today >>